Available for everything from a single event launch, or a small business consulting project, to building an entire events division, or producing your live corporate activations.

Available for remote concept & planning, or in-person, hands-on management.

Primarily serving the tri-state, but available for travel nationwide for larger corporate activations.

With almost 30 years of hands-on experience in the events industry, I design and run profitable events that capture press, build your brand, and generate revenue.

From start to finish, I’m there with you taking care of every detail:

• Event Planning: Developing unique, profitable event concepts, scouting venues, and booking audio-visual, catering, transportation, and entertainment.
• Vendor Logistics: Screening, negotiating with, and managing vendors to protect your budget and profits.
• Event Marketing: Creating promotional ideas, coordinating digital and physical signage, hiring graphic designers, and building ticket structures and upsells.
• Workforce Management: Interviewing, hiring, training, and managing on-site event staff so they greet guests properly and drive sales.
• Promotions: Partnering with local influencers and sourcing memorable, high-value event giveaways or souvenirs for your attendees.
• Event Management: Serving as your on-site operational fixer to keep the schedule moving smoothly and shut down day-of issues before they affect your guests.

Partial Client List: Brands I’ve Worked With & Live Activations

This is only a partial list of live event activations I’ve done over the decades where I personally designed the execution, sampled and sold products, or trained and managed floor teams to maximize customer engagement and smash sales goals.

Premium Spirits & Beverages: Courvoisier • Hennessy • Jack Daniel’s • Jim Beam • Teeling Whiskey • Effen Vodka • Noble Oak Bourbon • Brugal Rum • Aberlour • Highland Park • Miller Lite • Stella Artois • Not Your Father’s

Retail & Big-Box Wholesale: Walmart • Walgreens • BJ’s Wholesale Club • Bed Bath & Beyond • Macy’s • Bloomingdale’s • Kohl’s • Floor & Decor

Sports & Entertainment: NFL • Reebok Spartan Race • T-Mobile • DirecTV

Home, Food & Consumer Goods: Cuisinart • KitchenAid • Lenox • Nathan’s Hot Dogs • Genesis

Case Study: Built Match.com’s Event Division from the Ground Up

Match.com headhunted me because they saw the unique, high-profit singles events I was already producing independently in NYC. They wanted that exact same success scaled across Manhattan and Northern New Jersey—two massive markets where they had zero physical presence.

• Division Launch: I established their complete in-person event infrastructure from the ground up.
• Logistics & Contracts: I conducted all venue selection, hand-picked menu selections, and negotiated food costs and all contracts to protect the company’s budget and ensure profits.
• On-Site Leadership: I provided hands-on leadership as the primary on-site point of contact during the day of the events.
• Workforce Management: I hired, trained, coached, and managed the event staff to make sure every experience ran smoothly.
• On-the-Floor Engagement: I served as the featured dating expert, giving singles advice at the event, breaking the ice, and making sure everyone felt comfortable and welcomed.
• The Results: Produced sold-out events that generated major revenue for the company.

Case Study: Event Division Turnaround at BJ’s Wholesale Club

BJ’s Wholesale Club retained me to take over an underperforming store events division that lacked hands-on operational management.

The Reality: The floor staff lacked clear supervision. The division was struggling with low morale, staff goofing off on the clock, and a complete lack of basic customer engagement or sales skills.

The Fix: Within 3 short months, I cleaned up the daily operations, established clear floor supervision, and retrained the entire team.

The Results: Turned the underperforming events division into a highly profitable, productive, and peaceful operation. Morale turned completely around. Today, the team works together, supports one another, and shows up to shifts excited to sample, engage, and sell, sell, sell!

Local & National Media Coverage

Before consulting, I founded and operated a prominent NYC event planning company for a decade. I designed, marketed, and executed hundreds of unique, high-profit social activations across the city.

Here’s a look at a few of the live media features, video clips, and press clippings received over the years:

this section is being updated….

TimeOut NY

WBLS 107.5 Wendy Williams Show

Option 2 – 1 Hour Event Strategy & Advisory Session

For Entrepreneurs, Business Owners, C-Suite Executives, and GMs looking to build an events division, map out a high-profit activation, or troubleshoot existing logistics.

Book this session if you need direct, expert advice on event concepts, vendor cost negotiations, menu pricing, marketing strategy, or floor staffing setups.

Note: We will focus entirely on your specific event project.

What We Can Cover During Your 1 Hour Session:

Depending on your current goals and where you are in the planning process, we can use our hour to focus on areas such as:

Logistics & Budgets: Looking over your event ideas, venue considerations, or initial budget projections.

Vendor & Food Cost Strategy: Reviewing how to approach vendor packages, menu options, or contract negotiations.

Staffing & Execution: Discussing how to structure your floor teams and set expectations so staff actively engage guests.

Marketing & Promotions: Developing unique promotional concepts and marketing ideas for your event, as well as reviewing ticket structures, digital or physical signage, and local influencer partnerships to drive attendance and awareness.

Problem-Solving & Brainstorming: Going over the specific event issues or operational problems you are currently running into, and brainstorming practical, direct ways to fix them.

* Session Details & Policies:

Once You Sign Up: Please email me a few details about your event, your specific goals, and exactly what you want to cover during our time together. Sharing this information in advance ensures we maximize our hour and focus purely on your logistics. Once I receive your email, we will finalize your session time.

Cancellation Policy: All strategy sessions are non-refundable and must be scheduled within 14 calendar days of purchase.

Rescheduling: One reschedule is permitted. Additional changes or missed calls forfeit the session.

Tardiness: A 15-minute courtesy window is provided. Sessions will still end at the originally scheduled time.

In Person Sessions: For any scheduled in-person advisory sessions, please do not wear heavily scented perfumes, colognes, or products, as a fragrance-free environment is strictly required.

Notes: Bring a notepad and pen. No audio or video recordings are permitted.

Moving Forward: A single deep-dive session is excellent for getting your event concepts, logistics, and budgets organized. For sustained event division growth or ongoing production management, we can roll your session insights directly into a long-term corporate consulting framework.